The Erin Pearson Collection

A private collection · Brisbane

Fish of Australasia — Cigarette Card Collection

W.D. & H.O. Wills

The Work

This is a set of 24 cigarette cards from "Fish of Australasia," issued by tobacco company W.D. & H.O. Wills around 1912. Cigarette cards were a hugely popular collecting phenomenon of the early twentieth century — inserted into cigarette packets both to stiffen the packaging and as a marketing tool, they doubled as an early form of trading card, with children and adults alike collecting full sets across countless themed series covering everything from sport to natural history. Wills produced numerous Australian-specific series during this period, including companion sets on native birds, butterflies, and wildflowers. Each card in this set depicts a different native or local fish species, individually illustrated in the detailed, hand-painted style typical of the format.

Year
c. 1912
Medium
Chromolithographed cigarette cards (24), mounted
Image size
290 mm x 260 mm
Framed size
530 mm x 520 mm
Catalogue
0055

Provenance

I found these cards inside a scrapbook at a garage sale, part of a small collection of 1920s scrapbooks I came across. I carefully removed them from the scrapbook to create this display.


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Framing

The frame was originally made for display purposes at the studio, and was first used as a training piece for an apprentice at the time. It's framed with solid rag matting, UltraVue glass, and a bullnose profile in Blackbean — part of my native timber range, now available through Dawson Handcrafted on the Gold Coast.